Resume
Work Experience
Present - 2015
Programs Manager - Kadak fm/ Radio Mirchi, ABU DHABI MEDIA
Brand launch : Kadak fm.
Music programming: Designing the music policy, musical identity and sound scape/ imaging.
Content policy: Defining the creative vision, calendar and content policy basis audience understanding for radio and digital.
Digital Strategy and branding: Developing and Integrating ideas with digital platforms for product synergy and maximum traction.
Bollywood/ Music Tie ups: Generating content through partnerships with movies and music releases.
Conceptualization: Create station concepts to differentiate the product. Also provide creative client solutions.
Team management: Recruiting, Training and developing a clear path for talent to align with personal and company objectives.
Scripting : Copy for radio commercials and digital ideas.
Marketing: Integrating off line and online marketing content with the product, through ideas, for scaling promotions.
Freelance Consultant/Brand Custodian - Circle Marcomm
2020 - 2021
Strategy Creative concepts : Creating 360 degree campaigns for clients.
Copy Writing : Writing copy in lines with the visual creatives.
Creative Business/ Marketing solutions : Designing ideas for clients for maximizing sales and branding.
Client Servicing: Addressing client queries and project understanding.
Associate Vice President - Head of Programming
Entertainment Network India Limited (Radio Mirchi)
2020 - 2020
Vision: Strategizing a direction for the product, its creative components to synergize with the brand personality. Bollywood/ Music solutions: Ideation and execution of tie ups for exclusive music and movie content for the station. Creative Business Solutions : Customized content and concepts for clients for brand promotions.
DIgital Marketing : Plotting and executing digital content to generate the requires traction online.
Product Launch - Central India : Station launches in Bhopal, Raipur and Jabalpur.
Mumbai, India.
Cluster Programing Head - MP and Chhattisgarh : Creative direction, cluster coordination, team alignment and system induction in the cluster.
Team Management : Heading the team with a clear vision, required inputs/ training and professional support to perform at their best abilities.
Indore- Programming Head
Radio Jockey : Hosted the morning prime time show in Indore. Copywriter/ Producer
Education
2022 - 2023
Certificate Programme in Digital Marketing and Strategy - One year
Indian Institute of Management - Indore
2014 - 2015
Certificate program in Digital marketing
Mudra Institute of Communication (MICA)
2000 - 2001
Bachelors in Journalism and Mass Communication
Devi Ahilya Vishwa Vidhyalaya
1998 - 2000
Bachelors in Business Administration
Devi Ahilya Vishwa Vidhyalaya
Achievements
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Best Creative campaign – Mirchi production Radio Films (2012) - Excellence in Radio Awards
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Best On Ground/Activation by an FM Station- Bus Itna sa khwab hahi (2013) - Excellence in Radio Awards
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Awarded “Excellence in Performance” award - Radio Mirchi,India
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Best Community Service Award – Radio Books for the Visually Challenged (2014) - Excellence in Radio Awards
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Radio Mirchi/ Kadak is the number 1 radio brand in the UAE (2018 - Present) - AC Neilson report/ Ipsos report